Ten years ago,
the world was introduced to the best and most quoted movie of our generation.
Of course, I’m talking about Mean Girls. The hit movie featured Lindsay Lohan,
Rachel McAdams, Amanda Seyfried and everyone’s favorite Gretchen Wieners (I
mean, does anyone even know her real name?). The movie, and my personal guide
to surviving high school, quickly resonated with girls of that age demographic
who were facing the same real life issues, including cheating boyfriends,
disloyal friends, what to dress up as on Halloween and gaining weight. And come
on, who didn’t write their own Burn Book about girls in their high school after
this movie was released?
huffingtonpost.com |
Mean Girls
quickly became a cultural phenomenon. That’s why, for the 10-year anniversary
for the movie, the Internet was flooded with Mean Girls memories to celebrate
the milestone. In honor of the anniversary, Twitter crunched some numbers to
determine the most tweeted Mean Girls phrases that have appeared the most often since
2010.
- You go Glen Coco
- So fetch
- It's October 3rd
- On Wednesdays, we wear pink
An entire decade
has passed and these quotes are still relevant and appear on social media
probably every day. Social media is always adapting and changing so for a movie
from ten years ago to still be relevant on Twitter, it must be doing something
right to have such an effect on its viewers.
CNN even
participated in the Mean Girl fun and ran an online article about why Mean Girls is still “fetch.” The movie featured “too gay to function”
Damien at a time before gay rights were fully embraced, especially in high
schools. And we got to see a sweeter side of Lindsay Lohan, before she spiraled
off into a drug and alcohol addict.
On the 10-year
anniversary, a nonprofit organization dedicated to the prevention of female
bullying in schools, launched its own Mean Girls campaign with a different
spin. Anyone who has watched Mean Girls before knows the famous line “you can’t
sit with us” when Regina George was banned from sitting at The Plastic’s table
because she wore sweatpants the whole week. The Kind Campaign took advantage of
the decade anniversary to launch its “You Can Sit With Us” movement.
The Kind Campaign |
The purpose of
“You Can Sit With Us” is to finally put an end to girl-on-girl bullying within
schools. The campaign launch was done at a perfect time, especially since Mean
Girls does depict the idea of female bullying. “You Can Sit With Us” went viral
on social media with many celebrities sharing the picture and #YouCanSitWithUs
hashtag on Twitter and Instagram. The organization took advantage of a cultural
phenomenon and turned it into something of meaning. Mean Girls will always be a
favorite movie of millions of people, but a movement to end bullying is
something that really should be a cultural phenomenon. That is so fetch.
Sources:
The
Kind Campaign – “You Can Sit With Us”
France,
L. R. (2014, May 1). 'Mean Girls' is still 'fetch'. In CNN. Retrieved
May 2, 2014, from http://www.cnn.com/2014/04/30/showbiz/movies/mean-girls-10-year-anniversary/
Grossman,
S. (2014, April 30). These Are the Most-Tweeted Mean Girls References. In TIME.
Retrieved May 2, 2014, from http://time.com/82790/mean-girls-twitter-references/
Biggs,
C. (2014, May 1). You CAN Sit With Shay Mitchell, Sophia Bush + Amanda
Seyfried. In MTV Act. Retrieved May 2, 2014, from http://act.mtv.com/posts/you-can-sit-with-shay-mitchell-sophia-bush-amanda-seyfried/